Stamp review: Festivals 5780 -- Apples in Honey (2019-09-18)
Apples in Honey (Festivals 5780) | פרחי דבש The last thing a new stamp wants to be is forgettable. When it comes off the press and makes its way to post offices around the country, the new stamp wants to stand out and be meaningful. It wants to be in demand, to trend on social media, to have a shelf life that extends beyond the arrival of the next new stamp. What is the formula for achieving this dual goal of popularity and longevity? How can a stamp both capture the public's attention and then retain that attention once it has it? "Apples in Honey," a three-stamp set issued as a souvenir minisheet by Israel Post on September 18th, 2019, struck me early on as a forgettable issue. Designed by Baruch Naeh and Sharon Israel , the set depicts three honey flowers common in Israel -- sage, citrus and eucalyptus -- with each flower enclosed in an apple-shaped outline and surrounded by the colors purple, light blue and peach, respectively. The words " THAT WILL BE R...